About – VetCents Accounting

About Us

owner and founder

Rona Sherman, CPA

Rona is the owner and founder of VetCents Accounting. While VetCents was originally founded to help animal health and welfare organizations, Rona has since discovered a passion for helping all small businesses and nonprofit organizations.

Rona started her career in public accounting and spent eight years in the education sector before becoming the Chief Financial Officer of a large nonprofit veterinary hospital. During her 17 years in that role, she provided the financial structure for growth from 15,000 to nearly 30,000 patients per year.

Rona holds an undergraduate degree in Accounting, a Master’s Degree in Financial Analysis and is a licensed CPA. She has been recognized by the Portland Business Journal as Nonprofit CFO of The Year.

But more importantly, Rona prioritizes client service and is motivated to provide you with financial clarity, insight and solutions to help reduce your stress and increase your profitability and services!

Chief Treats Officer (CTO)

Griffin Sherman

Griffin is our Chief Treats Officer (CTO). He was born and raised on the streets of West Texas, close to the Mexican border. After a couple of ruff years, he was scooped up by The Underground Dog, transported to Oregon by Dog is My Co-Pilot and placed in the VetCents family by One Tail at a Time PDX. These life-saving organizations provided the inspiration for the creation of VetCents Accounting.

Griffin takes his job seriously and maintains tight controls over the inventory. He ensures the we have a quick turnover ratio and that no assets are lost to expiration.

Mission & Values

Mission:

Our mission is to empower organizations with financial clarity, insight, and solutions to support them in growing their businesses and making a positive impact on our community.

Values:

We take pride in providing outstanding service to our clients through our dedication to professionalism, responsiveness and quality. In light of that, we have adopted six core values that drive everything we do. They uniquely represent who we are, define how we conduct business, and illustrate how we engage with our clients.

Passion

The internal drive that motivates us to work hard and have fun while doing it

Integrity

Always doing the right thing and holding ourselves accountable to act ethically, with transparency and sound judgment

Excellence

The benchmark of everything we do – being accurate, efficient, consistent and available

Respect

The inherent belief that value can be found within our differences if we listen, assume positive intent and act with kindness

Communication

At the core of any successful relationship is the willingness to be honest, direct, empathetic and flexible

Education

The desire to always keep learning and to empower our clients to do the same

Testimonials

WHAT OUR CLIENTS SAY

Discover the experiences of professionals who have worked with Rona and can attest to her knowledge, her work ethic and her ability to simplify the numbers to provide financial clarity and insight.

We are a non-profit dog rescue, and Rona has been incredibly helpful in managing our books, taxes, and all accounting matters. She is an excellent communicator, always clear about her requirements from us as clients. Rona promptly responds to our questions and demonstrates exceptional problem-solving skills. We are truly grateful to have her as our accountant!

Rona's warmth and humor are such a welcome counterpart to her high-level accounting acumen. She is able to deliver in-depth financial reports in a concise and clear way to those who do not have an accounting background like hers. She is a consistently positive and straight-talking professional and will add value to every business that partners with her.

Rona is amazing! Her in-depth knowledge and experience in accounting and business allows her to provide unsurpassed expert advice. Rona has years of experience in the veterinary profession and has a comprehensive understanding of the industry. I can't think of anyone better to provide veterinary accounting and consulting services.

Rona is a very hard worker and arguably the most detail-oriented person I have ever worked with. She gave me trusted advice and support that was critical to our ability to grow our hospital and, most importantly, our community program that serve so many in our region.

Rona has been nothing but easy to work with and professional and knowledgeable in her field. She has an amazing ability to explain financials in a way that you will understand. She then builds a pathway to help you reach your financial goals.

Working with Rona is more fun than it should be given the subject matter! She makes bookkeeping, accounting and tax prep accessible and easier to understand. She has the unique ability to explain complicated matters in a digestible, not scary way. She loves her work, is good at what she does, and is a true pleasure to work with. I can't recommend working with Rona enough!